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Will King, CFP®

Will King, CFP®

Financial Advisor

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Financial planning and wealth management was a natural fit for Will, as his grandfather has had his financial advisory practice for decades. After graduating with honors with a Bachelor of Science degree in Finance from the University of Tennessee in 2019, Will joined his grandfather’s practice and has recently taken the reins and renamed the firm Grounded Financial Planning.

Will is keenly interested in helping pre-retirees figure out not just if they can retire, but what they want retirement to look like.

“It's one thing to be financially able to retire, it's another thing to figure out how you're going spend your time. So I think it’s critical to help people who are retiring but have something they want to do, whether it's start a business, whether it's travel… you know, something a little bit deeper than just not working anymore. I want to help them realize that goal. It's not just let's make the numbers work, but let's make the numbers work in light of who you are and what you want to accomplish.”

Will obtained his Certified Financial Planner™ certification in 2022 and is a member of the Financial Planning Association. He also serves on the Board of Directors of Patriot Equity Credit Union and is an active member of the Greater Jackson Chamber and their Emerging Leaders Program.